Recent Articles
Brand Awareness and Insight – Christopher Burch
During the Canton Fair, I got to meet some leading people in the various retail and wholesale Industries (Canton is like a “moth to a flame” for who’s who in the zoo – very much like Cannes in the film festival arena). One guy in particular that made a big impact on my fledgling career [...]
Promo Connection background since conception
Promo Connection was established in 2003 / 2004 and over the years has grown into a company that not only provides Promotional merchandise but provides a conclusive procurement package, from sourcing, warehousing to distribution nationally. Promo Connection specializes in the branding and packaging of return on investment products, which can be used for creating or [...]
Tough times
It has been interesting watching how the economy is affecting all sectors in the market, so we have developed a guideline to assist if needed. Generally their has been a move to focus more on below the line direct experience campaigning than the more expensive above the line campaigns. There are all sorts of research [...]
Social Media | Shoes from Adidas | Facebook & Twitter Shoes Bring New Meaning to Follow Friday
The Adidas Facebook & Twitter shoes may or may not increase your friends and followers, but they are a cool way to make a social media statement. These shoes are each one-offs designed by English designer Gerry McKay. The Facebook shoes feature the site’s motto on the inner walls while the Twitter shoes have the [...]
Transport Urban Bag
The transporter brand began with a desire to create products that are based on the principle of sharp intelligent design and urban functionality. It is our mission to bring to life striking products that create a balance between sharp imagery and utility. Our creative energies hail from the world around us and our products are [...]
New ways of activating your brands promotions | use of mobile
The use of mobile is becoming greater and greater in terms of brand marketing and promotional activation. “Coors Light – an American brand of beer offered Super Bowl fans a way to get to the game through their mobile phones — and an interactive version of its logo. The beer brand’s Snap – Send – [...]
Pure Protea Fridays started last Friday
South Africans are using the legacy of the 2010 Fifa World Cup to show their support for the country’s cricket team ahead of this year’s Cricket World Cup, which starts in February. Initiated by the @Lead_SA campaign, which encourages South Africans to make a difference in their various communities, Pure Protea Fridays take place at [...]
It’s all about Charlie Sheen at the moment
I know this blog doesn’t have much to do with branding, brands or promotional products but it does however provide content of the most topical person on the planet at present moment and that is Charlie Sheen. Our bad boy Charlie has joined the twitter ranks and it does include two made-up hashtags (#winning and [...]
